Brainstorming often fails not because ideas are bad, but because the process is flawed. When done right, it’s a powerful way to generate diverse, practical solutions for complex challenges like sustainability or digital transformation. The key is a clear challenge, lots of ideas without judgment, smart selection, and assigning ownership to keep momentum. Try creative methods like SCAMPER or reversing problems to spark fresh thinking. Brainstorming is a skill master it to unlo