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Why we are recommending "La chaise tue" to our innovation community
We often talk about TRLs and market disruption, but what about the physical health of the innovator? In La chaise tue, Alexandre Dana and Victor Fersing reveal how sitting 8+ hours a day quietly stalls our creativity and health. This book is a practical guide to breaking the "active sedentary" trap. At NETO Innovation, we believe moving more is the key to thinking better. Read why this book is our top recommendation.
Rita
4 days ago3 min read


Unlocking the science of sleep: What neuroscience teaches us about human performance and innovation
In the fast-paced world of innovation, sleep is often overlooked - yet the science of sleep reveals it as a powerful driver of creativity, cognitive performance, and sustainable high performance. Discover how sleep neuroscience is reshaping our understanding of innovation, workplace productivity, and the future of HealthTech.
Marie-Josée
Mar 253 min read


The augmented brain: How neurotechnology is redefining human potential and healthcare innovation
Neurotechnology innovation is transforming human potential and healthcare. From neuroprosthetics that restore movement and speech to immersive VR for rehabilitation, regenerative neuroscience, and non-invasive brain stimulation, these technologies bridge biology and digital systems. Brain–computer interfaces, AI-driven decoding, and human-centred design are shaping a future where cognition, therapy, and innovation converge safely and ethically.
Marie-Josée
Mar 193 min read


Deeptech innovation or illusion? Lessons from technologies that didn’t deliver (yet)
Innovation often arrives wrapped in bold promises but not every breakthrough delivers on its timeline. From room-temperature superconductors to nuclear fusion, blockchain, and vertical farming, many technologies face scientific, economic, and societal barriers before reaching maturity. What can innovators learn from these setbacks? Exploring hype cycles, TRLs, and market realities, this article examines how true progress emerges between ambition and verification.
Marie-Josée
Mar 164 min read
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